Mark Walmsley

Hi, I'm Mark Walmsley. I'm a marketing coach, pitch guru and B2B matchmaker.

Mark Walmsley's Bio:

Mark Walmsley's Experience:

• Marketing Coach, Pitch Guru & B2B Matchmaker at Freelance Consultant

  June 2014 - Present

  MARKETING COACH I help businesses achieve sustained profitability and growth by guiding them through the six steps from poor levels of awareness to rampant advocacy. In your attempts to achieve sustained profitability and growth for your B2B service business, you are likely to be dropping the ball at one of the 6 following chronological stages: 1. Awareness: Few prospective clients are aware of, or can recall you. 2. Perception: They don't know what solution or value you offer. 3. Engagement: They fail to engage with you for some reason. 4. Satisfaction: They engage with you but are dissatisfied with your service. 5. Loyalty: They do not provide you with repeat business. 6. Advocacy: They do not refer you. There are reasons for being stuck at each stage and there are also solutions that can move your business from invisibility to advocacy. They aren't always obvious or implemented in most cases. Think of me as your marketing coach, providing you with the appropriate strategy and tactics and then urging you on from the touchline. I offer a proven system and coaching service that will enable your business to progress from one stage to the next, wherever you are stuck; generate increased revenue; achieve sustained profitability and growth and ultimately make your business more valuable. The first step in the journey is a free consultation with no obligation either face to face, on the phone or over Skype. PITCH GURU In addition, I have a formula for assessing the winnability of competitive pitches and then a framework and system for improving your chances of winning. I have a career win rate of 75%. B2B MATCHMAKER With over 2,300 first connections on LinkedIn I am ideally placed to identify and make introductions for your business at Director level at prospective clients. I don't charge a fee for this services but I do request a percentage of any resulting revenue.

• Commercial Director at Blue Latitude (Strategic Multichannel Marketing Consultancy)

  January 2013 - June 2014

  As the Commercial Director at Blue Latitude I led the marketing and business development team, directing client development, lead generation, content and referral marketing, marketing automation and senior-level relationship development at key prospective clients. Between January 2013 and June 2014 I introduced new global pharma clients; established a lead generation process based on content marketing and its automation and helped grow both annual revenues and the client base.

• Strategy Director at Vivid Lime

  December 2008 - December 2012

  As the Strategy Director at Vivid Lime, I helped grow annual revenues from £2m to £4.5m in 3 years, winning global brand clients such as MasterCard, News International and MSD along the way.

• Freelance Percussionist at City of Birmingham Symphony Orchestra

  January 1986 - December 1997

  Performed, toured and recorded with the CBSO in the percussion section during the Simon Rattle years. Played the triangle at Carnegie Hall and got a mention in the New York Times!

• Business Development Consultant (Freelance) at Blue Latitude - Strategic Marketing Consultancy (Healthcare)

  June 2014

  In June 2014 I went freelance to set up my own marketing coaching, pitch consulting and B2B Matchmaking practice. (See about.me/MarkWalmsley). I retain a relationship with Blue Latitude on a freelance consulting basis, nurturing existing client relationships supporting pitches and introducing new opportunities.

Mark Walmsley's Education:

• Guildhall School of Music & Drama

  1982 – 1986
  Associate of The Guildhall School of Music & Drama (AGSM)

• South East Essex Sixth Form College

  1979 – 1982
  A Level
  Concentration: Economics and Public Affairs

• St Thomas More RC High School for Boys

  1975 – 1979
  6 O levels

Mark Walmsley's Interests & Activities: